Kelley Walker recently wrapped up a new collection of work that was presented by the Catherine Bastide Gallery in Brussells. The collection is continuing to evolve and will be shown in The States in November at Paula Cooper Gallery in New York.
In the ad world, Volkswagen changed everything. With their stark, bold and sometimes bizarre tag lines, the German car manufacturer quite literally put the creative wheels in motion, challenging their competitors to think outside of the box. Kelley Walker decided to follow suit. In this body of work, the artist borrows the old Bug adds and uses alternative methods in making sculpture through the the 3-d modeling program, Rhino. This software is used in a number of different industries from architecture and industrial design to automotive and jewelry design. Paired alongside over a hundred Pantone CMYK silkscreen wall panels, the artist displayed water-jet cut painted aluminum and stainless steel forms that were constructed at Polich Tallix from the 3d data Walker designed.
Just as Volkswagen pressed the envelope of accepted, suitable advertising methods of the time, Walker joins the growing pool of artists that utilize contemporary technology and methods in the processes of art making.
Images courtesy of Catherine Bastide